How to Plan Your Best Year Ever!

2020 is coming up soon. Do you have concrete goals, your marketing strategies in place, your seasonal releases all planned?


If not, it’s not too late to take some time to get your mind in the right place to start 2020 on the right foot!


These are a couple of the tools I’ve been using to get organized, look long term, and break things down into manageable pieces so I can execute and get things done!


1. Know What You’re Working Toward

Goal setting is important in your business, as well as in your personal life. If you don’t know where you’re going, how will you ever get there?


My favorite way to start the goal-setting process is to look far into the future and decide what I want my business to look like in 10 years.


Another way to look at is like a construction company. They are building, building, building like we’re building our businesses, except the crucial difference is that they know what they’re building towards. They know what the final product is supposed to look like. Do you know what your business is supposed to look like?


If not, take some quiet time to think, brainstorm, journal, and decide what you might want this business to look like far into the future.


2. 90 Day Goal Setting

Once you know what your 10-year goals are, it’s easier to backtrack and break it down into more manageable chunks. Take the 10-year goal and decide what you would need to have done in 3 years to be on track. Then break that down again to determine what would have to get done in the next year to keep you on track. 


  • Looking at some goal posts for 1 year out is a lot easier to envision than 10 years out.


  • And then from there, you should be sitting down at the beginning of each quarter to chunk out 5-7 tasks you can complete in 90 days that will get you closer to the final goal.


  • If you set a 10-year revenue goal, break it down into 3 years, 1 year, and 90 days set points.


  • If you set a goal for the number of wholesale or consignment accounts you want in 10 years, break that down into 3 years, 1 year, and 90 days goals.


Another thing to do when looking at your quarterly goals is to think about seasonal promotions, seasonal product releases, and markets throughout the year. It’s crucial to look at and apply to Christmas markets much earlier in the year, so this way, you won’t forget!



3. Weekly Sprints

And then once you have your 90-day goals set, it’s much easier to plan what you should be doing every week to make sure you reach those goals.


Take a few minutes before the next week starts to see if you’re on track for your 90-day goals. If you are, perfect! If not, what should you be doing to make sure you reach your target?


This reflection gives a lot of clarity on what you should be focusing on each week.


4. Core Values

Another important thing to keep in mind when you’re looking at your 10-year plan is to think about your company’s core values. What is it that your company values most?


For example, Lilac and Clover’s core values are collaboration, balance, compassion, candor, continuous improvement, and integrity. When we’re at a crossroads on something, we can reflect on these values to make sure that the choice we make is in alignment.


If you like this process I’ve suggested, I would highly recommend the book I got it from. It’s called Traction by Gino Wickman and it goes through tons of business processes to get you on track and moving towards your big goals.


If you found this helpful and want to give it a try in your biz, be sure to download the handy checklist we created based on this blog post to help walk you through the steps:




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